Privacy Policy – SEMET Aviation Ltd & Airline Experience Ltd

This Privacy Policy applies to both SEMET Aviation Ltd and Airline Experience Ltd (together, “we”, “us”, “our”). We take your privacy seriously and are committed to protecting your personal information. This policy explains what data we collect, how we use it, and your rights.

1. Who we are

We are the “data controller” for the purposes of UK data protection law. That means we decide how and why your personal information is processed.

2. Information we collect

We collect personal information you provide to us when you purchase an experience, complete a form, or contact us. This may include:

  • Name

  • Contact details (email, phone, address)

  • Booking details (dates, products purchased)

  • Feedback or comments

We also collect technical information when you use our websites, such as:

  • IP address, browser, device type

  • Pages visited, clicks, and searches

  • Cookies and analytics data (via Squarespace, Google Fonts, Adobe Fonts, and Mailchimp)

3. How we use your information

We use your personal data for the following purposes:

  • Contract: To process bookings, provide experiences, and manage your account.

  • Legitimate interests: To communicate with you, manage enquiries, improve our services, and resolve issues.

  • Consent: To send you marketing communications (you can withdraw at any time).

  • Legal obligations: To comply with law enforcement or regulatory requests.

We will never sell your data.

4. Marketing

With your consent, we may contact you by email, SMS, post, or phone with news and offers. You can opt out at any time by clicking “unsubscribe” in our emails or contacting us at the addresses below.

5. Sharing your information

We share data only with trusted providers necessary to deliver our services, including:

  • Squarespace (website hosting and analytics)

  • Mailchimp (email marketing)

  • Google Fonts / Adobe Fonts (website display)

We may also disclose your data if required by law, or if our business is sold or merged.

6. Security & storage

Your data is stored on secure HTTPS servers. We take reasonable technical and organisational measures to protect your data, but no internet transmission is 100% secure.

We typically retain data for up to 6 years from your last interaction, unless law or regulation requires longer.

7. Your rights

Under UK data protection law, you have rights including:

  • Access – to request a copy of your data.

  • Correction – to update or amend inaccuracies.

  • Erasure & restriction – to request deletion or limit processing.

  • Objection – to object to certain uses (e.g. marketing, legitimate interests).

  • Portability – to request your data in a transferable format.

You can exercise these rights by contacting us:

  • SEMET Aviation Ltd: theteam@semetaviation.co.uk

  • Airline Experience Ltd: theteam@airlineexperience.co.uk

If you are unhappy, you can complain to the ICO (Information Commissioner’s Office): ico.org.uk.

8. Changes to this policy

We may update this Privacy Policy. The latest version will always be available on our websites, with the date shown below.

Valid from: 21 September 2025
(Last reviewed: 21 September 2025)