Privacy Policy – SEMET Aviation Ltd & Airline Experience Ltd

This Privacy Policy applies to SEMET Aviation Ltd and Airline Experience Ltd (together, “we”, “us”, “our”).We take your privacy seriously and are committed to protecting your personal information. This policy explains what data we collect, how we use it, and your rights.

1. Who we are

We are the “data controller” for the purposes of UK data protection law. This means we decide how and why your personal information is processed.

2. Information we collect

We may collect and process the following personal data:

Personal details

  • Name

  • Contact details (email, phone number, address)

  • Date of birth

  • Emergency contact details (where required)

Booking & account information

  • Booking details (dates, products purchased)

  • Account activity and balances

  • Payment and transaction history

Flight training & operational records (SEMET Aviation)

Where you participate in flight training, aircraft hire, or aviation activities, we may also collect: Licence details, ratings, and recency, Medical certificate status (where required for flying activities) Training records, lesson notes, and instructor reports, Progress tracking, tests, and assessments, Authorisations (e.g. solo approvals) Incident, safety, or operational reports, Aircraft usage and technical log information.

Simulator & experience activity (Airline Experience)

Booking and participation details, Feedback and experience data.

Communications

Emails, messages, and correspondence with us, Feedback or comments.

Technical & website data

When you use our websites, we may collect: IP address, browser, and device type, Pages visited, clicks, and searches, Cookies and analytics data (via Squarespace, Google Fonts, Adobe Fonts, and Mailchimp)

CCTV

CCTV operates at our premises for safety, security, and crime prevention.

3. How we use your information

We use your personal data for the following purposes:

  • Contract – to process bookings, provide services, and manage your account.

  • Legitimate interests – to communicate with you, manage enquiries, improve our services, and operate our business.

  • Legal obligations – to comply with aviation, safety, and regulatory requirements.

  • Consent – to send marketing communications (you can withdraw at any time)We will never sell your data.

4. Marketing

With your consent, we may contact you by email, SMS, post, or phone with news and offers. You can opt out at any time by clicking “unsubscribe” in our emails or by contacting us.

5. Sharing your information

We only share your data where necessary, including with:

  • Instructors and operational staff delivering your training or experience.

  • Booking systems and payment providers Squarespace (website hosting and analytics) Mailchimp (email marketing) Google Fonts / Adobe Fonts (website display) We may also share your data:

    • With regulators (e.g. the Civil Aviation Authority), insurers, or legal advisors where required

    • If required by law or legal processIf our business is sold or merged.

    • We do not share your personal data with other customers or members.

6. Security & storage

Your data is stored on secure systems. We take reasonable technical and organisational measures to protect your data, but no internet transmission is completely secure.

7. Data retention

We retain data only as long as necessary:

  • Customer and financial records: typically up to 6 years.

  • Flight training and operational records: retained as required for safety, regulatory, and operational purposes

  • CCTV footage: typically up to 30 days

8. Your rights

Under UK data protection law, you have rights including:

  • Access – to request a copy of your dataCorrection – to update or amend inaccuracies

  • Erasure & restriction – to request deletion or limit processingObjection – to object to certain uses (e.g. marketing or legitimate interests)

  • Portability – to request your data in a transferable formatYou can exercise these rights by contacting us:

9. Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on our websites.
Valid from: 21 September 2025
Last reviewed: 23rd April 2026